If you could not afford your own sailboat, you could at least dress like it.”
“The East Coast has historically been where the wealthiest Americans lived, played, and made their fortunes, and there has always been a desire to emulate the clothing of the rich and powerful. “The Boat and Tote is a perfect example of the ingenuity of American design,” says Pushor. To this day, it’s still crafted from the same double layered material used in conveyor belts-meaning it’s durable enough to be passed down from generation to generation. It was reimagined as the Boat & Tote in 1965 and, over time, became L.L.
Bean founder Leon Leonwood Bean would, for example, use the bag to transport ice to his cabin in the woods of Maine. Originally created as an ice carrier in the fall of 1944, the tote’s original purpose was function, not form. “Here is a bag that communicates a very specific lifestyle and the wearer opted to complicate that message with a simple rebrand.” “Growing up in a Northern Virginia private school, I think they’re a prerequisite for attendance,” says Wagstaff, who adds she saw her first ‘Gucci’-monogrammed Boat & Tote fifteen years ago. In March, she posted a look at her outfit on TikTok-a sweater set and crisp denim with a matching monogrammed Boat & Tote-and it hit over half a million views. Jesica Wagstaff, 40, tried to order a new tote this spring to add to her collection of five, four of which are monogrammed, and received a backorder notification for the first time she can remember.
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